Marketing URLs (UTM)

 

https://domain.com/page.html?&utm_source=SOURCE&utm_medium=MEDIUM&utm_campaign=CAMPAIGN&utm_content=CONTENT

Source
utm_source
Use campaign source (utm_source) to identify the source of your campaign.

Medium
utm_medium
Use utm_medium to identify a medium such as retargeting or brand awareness.

Name
utm_campaign
Use utm_campaign to identify a specific promotion or campaign.

Content
utm_content
Use utm_content to differentiate the type of ad, for example differentiating your static vs dynamic ads.

&utm_source=clipboard
&utm_medium=text
&utm_campaign=social_sharing
&utm_content=

http://adroll.com/?utm_source=adroll&utm_medium=retargeting&utm_campaign=spring_promotion&utm_content=static