Marketing kb

 
MARKETING:
  • WHAT (axis 1a) - Content == Product/Service, Landing Page, Creative
  • WHO (axis 1b) - Clients == ClientA, ClientB, ClientC
  • WHEN (axis 2a) - Campaigns == General, Holiday, Products (*frequency)
  • WHERE (axis 2b) - Channels == FB, LI, TW, IG, gAds, Adroll, Emails, WSs
 
LINKS:
 
CONTENT:
 
FILENAME:
product-name-sku-client_ad###x###.
 
TEMPLATES:
  • Photopea - Social (10):
    • FB Page Cover == 1640x664
    • FB Shared Image == 1200x630
    • FB Event Image == 1920x1080
    • FB Group Header == 1640x865
    • Instagram == 1080x1080
    • Insta Story == 1080x1920
    • YouTube Profile == 800x800
    • YoutTube Cover == 2560x1440
    • Twitter Profile == 400x400
    • Twitter Header == 1500x500
  • AdRoll - Static Web Banners (6)
    • 300x250
    • 160x600
    • 300x600
    • 970x250
    • 728x90
    • 320x50
  • AdRoll - Static Social (2)
    • 600x315
    • 600x600
  •  AdRoll - Static Native Ads (3)
    • 600x315
    • 600x600
    • 600x500
  • Canva - Social (11):
    • Instagram Post (Square)
    • Instagram Story
    • Instagram Reel
    • Facebook Post
    • Facebook Cover
    • Facebook Ad
    • Your Story
    • TikTok Video
    • LinkedIn Video Ad
    • Animated Social Media
    • Twitter Post
 
 
CHANNELS:
  • Facebook or Instagram
  • Friend or co-worker
  • Article or newsletter
  • Google
  • Podcast
  • Twitter
  • Youtube
  • TikTok
  • LinkedIn
  • Banner Ad
  • Other
Facebook
Twitter
Pinterest
Instagram
TikTok
Tumblr
Snapchat
YouTube
Vimeo
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