Urchin Tracking Module (UTM)
UTL URL
Add UTMs to your Campaigns
https://help.adroll.com/hc/en-us/articles/115002424872-Add-UTMs-to-Your-AdRoll-Campaigns
https://help.adroll.com/hc/en-us/articles/115002424872-Add-UTMs-to-Your-AdRoll-Campaigns
Example from Soundcloud:
&utm_source=clipboard
&utm_medium=text
&utm_campaign=social_sharing
